From the June 29th Chicago Tribune "Pure marketing" Slogan is for tourists" by Phil Rosenthal.
Phil thinks it's pretty good, and for real and, at least, it beats that one they use in Buffalo.
Furthermore, it is better than the one before it, "Make No Little Plans."
The previous one made an allusion to Daniel Burnham's visionary plan for the city back in the early 1900s, but Rosenthal thinks it might get folks thinking about a more ambitious vacation.
The Chicago Convention and Tourism Bureau is putting $6 million in a campaign to lure tourists and their dollars to Chicago.
With the high gas prices, people will most likely stick closer to home and with the weak dollar, foreign tourist might be coming.
Regardless, however, it is better than Buffalo, New York's new "Buffalo For Real" that came out last month.
More to Come. --RoadDog