Folks from California to Arizona and even a few in Las Vegas know it. But many others don't. I'd never heard of it, despite having been out to California on occasion. The first I really knew about it was when I read about one of the founders of the chain dying and posted about it to the American Road Forum.
And, once you've had one, you'll swear by it. If not THE BEST, at least one of the best. Like with McRibs, it is somewhat of a cult phenomenon. Let a new store open and there are lines...guaranteed. I agree that it is one fantastic burger, if not the best I ever ate.
At In-N-Out Burger, everything is based on quality at the 232 restaurant chain that has resisted efforts to get it to move out farther east. I'd love to have one in Illinois.
It was founded in California in 1948. The official menu features just four items.
A lot of their success is based on "people management." They Take care of their employees who are referred to as associates. They are paid above minimum wage and receive more benefits than at a typical fast food-type restaurant. Plus, there is the big opportunity to move up. About 80% of management started at the bottom and worked their way up. There is even an In-N-Out University for managers. As such, they have one of the lowest employee turnover rates in the industry.
There is even a book called "In-N-Out Burger: A Behind the Counter Look At the Fast-Food Chain That Broke All the Rules" by Stacy Perman.
Getting Hungry Just Thinking About 'Em. --RoadDog