From the June 27, 2010, Oklahoma City Oklahoman "International travelers roll into the Route 66 Museum in Clinton" by Max Nichols.
A record 35,000 people visited the museum in 2009 and of that 35% were international from 23 countries according to Pat Smith.
Their five main given reasons giving for driving Route 66:
1. The open road, small-town America and freedom.
2. "The Grapes of Wrath" phenomenon. They want to see the Dust Bowl area of the 1930s and travel the road used by those moving west for a better life.
3. The People. Route 66 folks have the reputation of being "ultra-friendly."
4. Nostalgia of the old motels, diners, stores and classic cars.
5. Popular Culture Icons-- jukeboxes, the "Route 66" TV show and books by Jim Ross and Michael Wallis.
It is sad to see how few Americans know much about Route 66. We probably meet more foreigners on the road when we travel it than Americans.
They Know. We Don't. --RoadDog