This comes from "Engines of Change," a 2012 book by Paul Ingrassia.
*** On the night of April 16, 1964, Ford blitzed the airwaves by buying the 9:30 to 10 p.m. slot )Eastern time zone) on all three TV networks. (I must not have been watching TV that night. I don't remember it.)
*** They also bought ads in 2,600 newspapers.
*** The official introduction of the Mustang was April 17th, at the New York World's Fair.
*** Many media outlets liked it. But some, like Car and Driver, described it as a "piece of machinery about as exciting as a dish of baby food."
*** One dealer in Texas had 15 buyers for his only Mustang. He auctioned it to the highest bidder, who spent the night sleeping in the car to make sure no one else got it.