The ad had a giant picture of a red Model 70-C pump showing 5 and 7/10 gallons sold for $1.00 at 17 and 1/2 cents per gallon.
WAYNE PUMP: The Watchdog of your Gasoline Dollar. The Wayne Pump Company, Fort Wayne, Indiana. World's Largest Manufacturer of Gasoline Pumps...Est. 1891.
There was also a picture of a German shepherd dog and the Wayne "Honest Measure" seal.
But, then, there is the World War II connection.