From the MidWeek (Sycamiore, Ill.) "Looking back: September 16, 2015.
1915: "In order to learn just what the Lincoln Highway meant to the garages of DeKalb, G.H. Dean & Co., have kept a record of the number of cars which have spent the night at their garage during the last week. there were a total of 29 cars which stayed in DeKalb overnight during the past five nights.
"Each car on the average carried four people, making a total of 116 people that were in this city 12 hours, and this is only the record of one garage."
Not only good for garage business, but also restaurants and hotels.
The Lincoln Highway, Good For Business. --RoadDog