Friday, December 21, 2018

Along the Lincoln Highway, 2018: Chew Mail Pouch Tobacco


JULY 18  In Marshall County, Indiana, an old Mail Pouch barn advertising mural was stolen.    It was seven tall and twenty-four feet long.  It was located just off Lincoln Highway near Gumwood.

Also in July, a massive tornado ripped through Marshalltown, Iowa, causing much damage.

JULY 21--  Many decades ago, the Mail Pouch Chewing Tobacco Company began an advertising campaign placing their message on the sides of barns in rural areas.   Between 1891 and 1962 they were put up, urging chewers to "Treat Yourself To The Best."

They featured bold white lettering, with the brand name in yellow that stood in contrast with the red or black barn siding..

--RoadDog

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