The "Nectar of North Carolina" hails from Salisbury (as does those great Chocolate Uglys). It is made by the Carolina Beverage Corporation and Cheerwine Bottling Company. This is the oldest continuously operated, family-owned soft drink company in the United States.
Because Cheerwine is not a wine, this sometimes confuses people. The name comes from its red color and the "cheerfulness" its drinkers get. The original label said, "It's full of good cheer."
Poke cake is so-named because you puncture the cake with several holes and then pour syrup, gelatin, or other sweet liquid into the openings. (I have to admit I was wondering just what a poke cake was.)
For this recipe, you use 1 and 1/2 cups of Cheerwine (not diet).
Reckon With All the Other Stuff In It, You Don't Have to Worry About Anything Diet. --RoadDog