This was a major approach to Sacramento from the Bay Area. It was also once part of US-50.
Being on the outskirts of town at that time, a string of motels, restaurants, and even a drive-in all competed to lure people into their establishments with boldly-designed buildings and bright neon lights before reaching the 1935 Tower Bridge.
When the freeway bypassed this strip, decline set in. West Sacramento was incorporated in 1987 and wantes to turn its bad image around by destroying the past. One of their efforts involves a strong sign ordinance.
This is from Tom Spaulding's blog at
http://tspauld.blogspot.com
He also did entries on two other US-40 roads: Auburn Boulevard and North Sacramento's Del Paso Blvd.
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